My colleague Fiona, our media adviser, has some interesting thoughts. She says, 'the BBC’s argument that they want to create a more personalised viewing experience – to match programmes to audiences based on their age, tastes and where they live – is persuasive. Why wouldn’t the BBC follow the global trend of tailor-made content viewing? On the other hand, I can’t see how sharing this information with a third party, such as the tv-licensing organisation, fits in with the creative reasoning.'
Definitely one to watch as the mandatory log in comes into force next year.
All users of the BBC's iPlayer service will have to log in with a personal account from early 2017. Users of BBC services can already create an online account - known as a BBC ID - but this is not currently required in order to access iPlayer. From Tuesday, BBC ID holders also have to add a postcode to their account information. TV Licensing will have access to the information but the BBC says it will not be used for enforcement purposes. The corporation says the changes are part of an attempt to make its services more personal and localised. Anyone watching BBC programmes via iPlayer has been required to have a TV licence since the start of this month. A BBC ID - which allows users to personalise BBC content - currently requires only an email address and password.