Despite the millions spent by BT Sport and Sky on sports event coverage, it seems that viewing figures have been at an all time low.
My colleague, Media expert Fiona Peet, and I recently discussed this after seeing the below interesting article.
Even live sport viewing, ‘[which was] one of the only types of content for which viewers will make an “appointment to view”’ may be under threat because of illegal streaming.
Enforcing rights, particularly for sporting programmes, has been an issue for broadcasters for a while with the rise of satellite channels and online streaming. It remains to be seen how this new trend (if it is one) will affect decisions regarding rights enforcement.
In America, NFL and the NBA have set up GamePass websites, which mean people can live stream/catch-up (turn off the scores)/watch interviews. This, in my view, is where sports TV in the UK will be heading.
Watch this space!
It has been one of the eternal questions of the Premier League era, echoing down the years as kits have got tighter and wage packets heavier. Will the bubble ever burst? Will the seemingly insatiable demand for the product ever level out? Will the thirst of giant media companies for live top-flight action in order to grow and retain their customer bases ever run dry? Will the exponential growth in TV rights income at home and abroad that has fuelled the endless inflation of the Premier League’s high-octane balloon ever level off?