It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. Focusing on UKIP and the premier league, below Wayne Beynon, our IP expert, explains the ins and outs of certain branding challenges for CEO Today Magazine. Click below to read his full article.
A recent case in point is the case of the Premier League v UKIP. Just over a year ago, the Football Association Premier League Limited (the company which owns the Premier League) launched its new logo – a purple lion’s head which bears a crown and faces stage left. The logo has quickly become synonymous with the Premier League brand around the world. However, late last year UKIP unveiled their new branding. The old yellow and purple pound sign has been dropped in favour of a new party logo: a purple lion’s head, with a spikey two-tone mane, which faces stage left. As Gary Lineker pointed out in a tweet at the time – beyond the fact that both symbols depict a lion’s head, in a not-so-dissimilar shade of purple – the emblems do pose a striking resemblance.