It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. Focusing on UKIP and the premier league, below Wayne Beynon, our IP expert, explains the ins and outs of certain branding challenges for CEO Today Magazine. Click below to read his full article.